DOVE DIGITAL VISUAL GUIDELINES

  • Beccy Morris

To align Doves' eComm presence and maintain a premium aesthetic

DOVE DIGITAL VISUAL GUIDELINES by Beccy Morris
DOVE DIGITAL VISUAL GUIDELINES by Beccy Morris
In the continuing pursuit to align and grow Dove’s online presence, we were tasked with auditing their eCommerce asset bank. We found that in most cases they were not up to market standard, with outdated or poor quality imagery.

To solve this, we created four Global Digital Visual Guidelines (one per category) to align all markets on Doves' new eComm standards.
DOVE DIGITAL VISUAL GUIDELINES by Beccy Morris
DOVE DIGITAL VISUAL GUIDELINES by Beccy Morris
DOVE DIGITAL VISUAL GUIDELINES by Beccy Morris
DOVE DIGITAL VISUAL GUIDELINES by Beccy Morris
DOVE DIGITAL VISUAL GUIDELINES by Beccy Morris
DOVE DIGITAL VISUAL GUIDELINES by Beccy Morris
DOVE DIGITAL VISUAL GUIDELINES by Beccy Morris

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    Dove

    Beccy Morris
    Senior Designer / Art Director