When The Drum wanted to launch a shiny new awards show they asked Lost Boys to sell it to the marketing industry. Talk about a tough crowd.
The Dream Awards recognise the creative concepts and big ideas behind the best creative campaigns across all disciplines and media channels. Our brief was to drive awareness.
We created ‘Dreamers Wanted’, a through the line campaign that exposes the far reaches of the creative psyche. A series of print ads hero some of the industry’s best known dreamers, and a raft of short films invite viewers to eavesdrop on candid sessions with the Drum’s resident psychoanalyst, Dr Sarracenia.