Dua Lipa x Jaguar

  • Cath Elliott

Content creation for Dua Lipa's data driven track 'Want To' performed at Sugarcity Amsterdam in collaboration with Jaguar I-Pace. A multi platform experience to engage and drive awareness for the Jaguar brand with a younger 18-40 demographic. The event was designed specifically for a mobile audience. From the stage design, lighting and data-driven content creation, every detail had been considered and crafted to be captured and shared by an exclusive audience of 1000 people. The result was an incredibly immersive, visually spectacular piece which gained over 10million views on YouTube alone, pushing awareness of the Jaguar brand in Europe and globally to phenomenal heights. Post-event, fans were encouraged to create their own remix through an exclusive interactive app, opening up the opportunity to fans worldwide to personalise their own version.