Dusk NCL (Sherpa)

I was tasked with creating a lookbook premiering a new product consisting of photos and a video made for use on the web with a main focus on social media. Using the brands initial request and keeping consistent with their motif (Dusk) a location and time was chosen to best represent the new product. Once on location I set up lighting to match the mood and filmed the video while directing the model with a view for how the final video would come together. This was done after a photoshoot on location, highlighting the new product. Once I reached the editing suite the photos were catalogued and edited using a combination of Capture One and Adobe Photoshop for final touches, once that was done I had a clearer vision for how the video should look and that was edited on Adobe Premier Pro. The Images and videos were al edited and created with the idea of social media share ability and viewership in mind and some shots were filmed and taken with the camera in portrait mode to take advantage of the full sensor readout opposed to cropping in post to make vertical assets.