The growth of the e-commerce business in developed countries continues to increase rapidly, especially in today's digital era where consumers make more purchases online. The following are several factors that influence the growth of e-commerce businesses in developed countries: Easy and wide internet access: Developed countries have easy and wide internet access, with internet coverage that is almost evenly distributed throughout the country. This allows consumers to easily access e-commerce platforms and make purchases online. Technological development and innovation: Technology continues to develop rapidly in developed countries, including technology that supports e-commerce businesses such as online payments, logistics and data security. Constantly emerging innovations also make e-commerce platforms easier to use and more efficient. Increasing consumer needs: Consumers in developed countries increasingly want ease and convenience when making purchases, which makes them turn to e-commerce platforms. In addition, the COVID-19 pandemic has made consumers more likely to choose online shopping to avoid excessive physical contact. Regulations that support e-commerce businesses: Developed countries have regulations that support e-commerce businesses, such as consumer protection and regulations on data protection. This makes consumers feel more secure and comfortable when making purchases online.