Editorial Beyond The Page

  • Lauren Callis

Otherwise forget it by Bob Gill. The design is inspired by the phrase "Now, for very little money, it's possible to buy a program which allows anyone with a computer to produce most of the stuff for the average business". The use of barcodes is evident throughout as a barcode relates to a price of an item, an indication that the customer needs to pay for it. The AR adds to the theme of putting a price on design and not allowing the change in technology to affect a designer’s business.