In today’s world, we have become quite cynical in the way consume. We are hooked in by bright colours and false promises made by corporations. We have become extremely superficial and refuse to believe what is truly going on in the world. Through my exploration of Fuller’s text, it became clear that he is discussing the issues we still have 50 years later regarding consumption. We need to become less cynical and begin thinking of the bigger picture and begin to inspect the fine print of the impact we have in the world. By taking inspiration from the visual language of supermarket and sales graphics I created an eye-catching booklet resembling the format of a commercial catalogue. I achieved my desired look by combining typographic experimentation and striking patterns.
This was a project in collaboration with Dalton Magg.