THE BRIEF: Launch a new tech product, grab headlines
LOCATION: Wembley and BAFTA HQ
THE AGENCY: M&C Saatchi PR
MY ROLE: Senior Account Manager
WHAT I DID: Organised a world 1st stunt by partnering with dare devil James Kingston; streamed live to press at BAFTA; created unique digital content in a 360 product launch that caught the attention of the world’s media outlets
RESULTS: Over 250 pieces of content in 1 day; live on BBC News and Sky News from their helicopters; grabbing headlines around the world for the new product
Project Tags
Companies
M&C Saatchi
- Advertising