Project entails designing the logo, brand identity, and graphic design elements, along with promotional merchandise. The circular motif, reminiscent of coins, symbolizes savings. The custom typeface, crafted from minimalist shapes like perfect circles and straight lines, reflects the app's promise of extreme simplification in savings. A unique challenge was creating the entire alphabet using only these basic components. The circular arrangement of the circles signifies the process of retrieving savings and promotes the concept of circular and sustainable economy.
The embossed shapes found in the stationery's background originate from the ligature of the two 'o's in 'ekonoo.' When magnified, they represent intersecting life paths, symbolizing the unexpected and the occasional divergence of life's journeys.
