Elucidata | Brand Identity & Website Design

Brand strategy | Brand identity | Website design | Website build Elucidata is a London and Bristol-based software design company, who specialise in building end-to-end data solutions. They create analytics and big data-processing products for start-ups to international conglomerates in markets as diverse as genomics medicine, PR, entertainment and finance.​​​​​​​ Although artificial intelligence and machine learning are often at the heart of what Elucidata produce, they needed a brand that could articulate their future growth in these sectors further. The brand also needed to reflect the beautiful, bespoke solutions the company codes for its customers; as well as the rich flow of communication between its remote teams. Working closely with Elucidata, we developed a brand strategy and created a brand identity and website that communicates the craft and elegance of Elucidata's offering, while simultaneously visualising the link between artificial intelligence and code. For more on this project as well as our other work head to polleni.com