Equal Playing Field X Adidas X Riposte

  • Sophie Kirk

Over 4 days in July 2019, the charity Equal Playing Fields and adidas brought together 3,500 women and girls from all over the world at the Festival of Football to play football, share skills and make connections. I (on behalf of Riposte) supported adidas by capturing & creating content from the festival that was then shared on the adidas women's social platforms. We commissioned photographer Flora Maclean to shoot all of the action throughout the festival and our team created content in real-time as the festival activities rolled out. We produced creative workshops such as screen printing, digital storytelling with the Digi Fairy and kit customisation with Priya Ahluwalia. These workshops were open to all festival attendees and ran throughout the festival. Each workshop was conceived with feedback from festival attendees in mind. To close the festival Riposte curated and produced an adidas TLKS panel with Priya Ahluwalia, Abi Nolan from Supply Yoga, French singer Jain and Fadumo of She Is Offside.