Event Branding

  • Eva Nage Lacuskova

The final idea that I used for Photo London exhibition identity - a university project - comes from the re-arrangement of camera diagram elements. Various shapes were taken out of the diagrams and put together in a new, distinct way. Combined with colours initially sampled from the photos in the exhibition, the font family Gotham, a modern sans-serif with rich weight options, was chosen to represent the identity throughout print and digital media.