• Lucianne Soley

Purpose-driven events achieving measurable change. SERVICES Branding Website Design Print Material Founder, Caroline approached us to develop a full brand identity including a new logo and sub-brand logo for the new venture ‘Eventful Experiences’. This was launched during the pandemic as an alternative to incentive travel. The brand needed to be timeless, elegant and in keeping with their luxury clients and supplier expectations, so we kept a modest palette focusing primarily on black and white with supporting neutral tones of taupe, pink and an accent of red for highlights that felt celebratory. Next, we developed a website that incorporated both areas of the business to ensure customers understood the entirety of the business. The internal team manages the site including regular blog updates. The team also required some marketing materials to support Eventful Experiences, so we created a brochure showcasing the service, that was in keeping with the web experience.