Expedia. Expect More.

How do you show you have the scale of big legacy players and the agility of trendy start-ups? Battling for market share on two fronts is exhausting, especially in B2B. So we switched the dilemma on its head, a weakness into a strength. Businesses should Expect More than just the techie razzmatazz of start-ups and the we’ve-always-done-it-this-way clunk of the bigger, older players. And Paul even got an email from one of Expedia’s thoroughly pissed off competitors. Hilarious! Fame: 63k YouTube views in the 1st week.