By taking influence and imagery from the London Dungeon, these prototypes all aimed to provide a brand marketing experience in the home.
The four prototypes were created using iterative development. After each prototype, I looked at the strengths and weaknesses to see where changes could be made in order to hit the values found in the interviews.
starting from a paper peepshow derived from the victorian setting of some of the dungeon shows, each further prototype engaged new formats of connecting the analogue and digital spaces.
The paper peepshow lacked engagement with the physical environment, and lacked storytelling. How can we overcome that with technology?
An augmented reality solution came next. By using AR technology, a character and environment can be projected onto the world. But isn't this being seen through a purely digital lens? And AR has been done already? Is it truly new? How else can i bring content to be seen against a physical backdrop?
Taking influence from the Dungeons victorian era shows, I tried to bring the Pepper's Ghost effect into the home. this worked with great effect at producing a unique format, however I then found that accessibility was an issue - to recreate in the home would require very specific materials.
So accessibility is an issue. what next? These 3 prototypes all used custom physical items. What if i used something more common?...