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Face On Beauty

  • Megan Bell

Face On Beauty; Clean Cosmetics With Attitude As part of my Final Major Project for my third and final year at university, this self-initiated project was about creating a clean beauty brand aimed towards 15 - 28-year-olds. Looking at the existing competition, there are few memorable clean beauty brands. Most have a stereotypical white, minimal aesthetic - which is fine but are they really exciting? Do they engage potential consumers? Are they youth-orientated? Not really. Face On Beauty grew from wanting to stand-out from its competitors, have an empowering attitude and be inspired by today's youth culture. With a cheeky tone of voice, some playful illustrations and an empowering message - Face On Beauty not only looks good on store shelves and on your vanity but it helps the environment. From research, I also learnt it was incredibly important for a brand to market themselves and really create an online presence which is why I have set out to create social media GIFs and engaging content for the likes of Instagram Stories. Theoretically, Face On Beauty would go on to release 'Smile'; a limited collection for beauty lovers. The collection consists of a vegan and cruelty-free pressed pigment palette, made up of 14 pressed eyeshadows and 14 pressed biodegradable glitters, as well as a matching set of makeup brushes to be used across the face and eyes.

Face On Beauty social media GIFs / advertisements

recommended for social media and for the likes of television or YouTube

compilation of 3

Smile - Limited Collection

special edition pressed pigment palette in completely recyclable packaging

Smile - Limited Collection

special edition makeup brushes in fully recyclable packaging which can be repurposed

Main Collection Product Packaging

lip-gloss in 'no shade' and liquid lipstick in 'paint the town'

Main Collection Product Outer Packaging

lip-gloss in 'no shade'

Shopping/Gift Bags

in-store
Loyalty Card Programme
loyalty cards can be popped into bags last minute at the till, in-store and added to online orders to encourage shopping in-store which, in some ways, is better for the environment. Customers' tenth in-store visit is on Face On Beauty*

*terms and conditions apply
Discount Cards
discount cards can be popped into bags at the till, in-store and added to online orders to encourage shopping and persuade customers to share the brand amongst their peers, friends and family. In return, customers receive 10% off each order they've successfully helped a friend place.*

*terms and conditions apply

Instagram Stories / Prompts

This is just one example of a Instagram Story post made by Face On Beauty that promotes a flash sale.

Instagram Stories / Prompts

Content such as flash sales, 'this or that', 'what's in your makeup bag?', etc. can all be used as prompts to encourage consumers and followers to engage with the brand online. They can physically engage through swipe-up links, screenshotting posts and completing tasks, answering polls/surveys, sharing posts with their followers and friends, spread the word via other social media platforms and so on. Again, heavy emphasis has been placed on the brand's online presence.

Social Media GIF

Finally, with everything going on in the world, it only seemed right to acknowledge what is going on during the time I was creating this brand. The GIF is dedicated to NHS and key-workers, as like many other brands, thanking them for their work and efforts during the Coronavirus pandemic. In theory, brands like Face On Beauty would post this GIF across their social channels and offer a 30% discount sitewide for all of the Blue Light Community, Armed Forces and NHS workers.
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