We are taking this opportunity to announce for the first time our exciting sustainable collaboration with Colorifix who have innovated a process that dramatically reduces the environmental impact of the dyeing process, depicted in the below video. An organic cotton dress from our Summer 2018 runway that we donated to the V&A exhibition was sustainably dyed using Colorifix technique.
But what makes the Colorifix process less environmentally damaging and how have they achieved this? Simply put, they combine engineered microorganisms; DNA. This means isolating the DNA that creates colour in nature. For example, the DNA in an apple that makes it red. The DNA is later transferred into a microorganism (a form of bacteria) and the microorganism is then used to transfer the colour onto a fabric.
As a result, Colorifix use 10 times less water than traditional dyeing processes and do not use heavy metals, organic solvents or acids. Instead of using ubiquitous petrochemicals that are non-renewable and toxic, Colorifix use innovative biofabrication to create a range of colours produced by the microorganisms we mentioned earlier.
This method also comes without the drawbacks of the vegetal options that are often non-scalable and expensive.