Filmed in Seoul, South Korea, the idea comes to life by capturing a group of dynamic creatives who evoke the ethos of confidence, community and innovation that UGG is known for.
The campaign features a diverse cast of influencers, including Alex Consani, HANNI, Karabo Poppy Moletsane, Leah Dou, Phil Oh, Precious Lee and Young Mazino, reflecting UGG’s commitment to inclusivity and unconventional attitudes.