In a rapidly changing, competitive world it is my dedication, personable skills and creative mind that will enable me to stand out from man and robot. Studying BA Fashion Marketing and Communications at the FRA has fed my hunger to develop these skills. This year has been momentous in creating a shift in mindset for the fashion industry. I believe my Final Major Project takes a journalistic stance on how CGI models and human models can work in coexistence for a fashion industry that is compatible with a pandemic struck world.