Find your niche in graphic design

  • Matt Saunders

Being a graphic designer can be very rewarding and profitable. But over time, most designers realise that there is something missing from their work. Sure, they're getting paid well and have no shortage of projects, but their portfolio is looking a little all over the place. They realise that every project looks wildly different, and they're only being recognised for their graphic design skills. Their skills get bought in by clients, and often, the project unfolds on the clients terms alone. If this sounds like you, you might need a graphic design niche.