Fish Magic (visual identity)

  • Valeria Romeo
Logo and visual identity design for Fish Magic.

The main idea for this project was to have the stylized image of a fishbone in the logo. When I started working on it I created a mood board to collect visual reference; however, I couldn't seem to find the right style examples in my visual research. I also included in my board a picture of Paul Klee's painting 'Fish Magic' which inspired the company name; the thin lines in the painting turned out to be a great starting point for the linear style of the logo. After another brainstorming session, the 'fish' started to take shape, made of graphic elements that represent the audio and video services that Fish Magic offers.
I created variations of the logo for different uses, one of which appears on the Fish Magic website, and I am currently working on some web icons and business cards.