FITBIT COLOUR WORKS

Working with Fitbit and Fleishman Hillard, OUTSIDE was tasked with creating an immersive, multi discipline workout space that celebrated the new Versa Lite fitness tracker. Transforming Protein Studios through a sophisticated lighting system that was synchronised with the workouts, the room constantly changed colour to reflect the Versa Lite accessories range. In the second room, bespoke product display units, a GIF booth and branded touch points delivered the key product information and brand messaging.