Five Unique Spatial Experiences

  • Julian Brown
After graduating in Industrial Design, Chiara Ferrari has developed her professional experience at architecture and design firms such as Future Systems, Heatherwick Studio, Lovegrove Studio, Zaha Hadid Architects, as well as Lissoni Associati in Milan – specialising in Interior and Furniture Design. In 2015 she will sit on the D&AD Professional Awards Spatial Design Jury.

To give us an idea of the kind of creative work she expects to see at the awards, we asked her to pick out her favourite examples of retail, exhibitions, interiors and installations from the last year.


I believe any successful design project should reflect the intersection between growing technology, client brief and contemporary / local culture.

In addition, Spatial Design should also aim to offer a unique experience to its target users, one that involves the senses, integrates technology, or challenges the use of materials.

When judging at Awards, such as D&AD, inspiring ideas, a good response to the brief, and high quality of execution are key aspects of the judging criteria.

With that in mind, I've picked out five examples of great projects that have been realised over the past year.


Nike Kobe 9 Launch

by Optimist

This was a great response to the brief to introduce a highly anticipated new shoe, which was one of the first to use fly-knit technology. It communicated the brand identity through the use of integrated technology at this exhibition at the Museum of Contemporary Art in LA. Overall it was beautifully executed.

Fragrance Lab, Selfridges

by The Future Laboratory, Campaign and Givaudan

This experience really added value to the shopping experience, by stimulating the human sense.

It was a wonderful use of materials, and a really on-message response to the brief.

Cafe KI - Tokyo

by id inc

This cafe in Tokyo, named after the Japanese word for 'tree', incorporated natural motifs throughout the design. Using sustainable materials was a smart way to tap into the social trends of the target audience. The overall feel really challenged the customers' expectations - in a beautifully executed way.

Saint Laurent Shop - London

by Hedi Slimane

The use of marble and concrete in this retail space made it a really sophisticated experience for the customer. The aesthetic and materials contained knowing nods to French modernism, perfect for a brand steeped in heritage.

Momentum, Barbican

by United Visual Artists (UVA)

This was a stunning exhibition to visit: the execution pulled off by UVA was, as ever, beautiful. The integrated use of technology throughout meant is was a really valuable experience to visit.