Rebranding the Flat Earth Society.
The FES archive was investigated to create the Flat Earther’s handbook consisting of 5 chapters - Land, Sea, Edge, Space and the Underside. Each chapter explains the different elements that form Flat Earth theory, combined with visual diagrams to support the material.
The project is presented as a membership pack, including a double-sided lecture poster, real world map, membership card, promotional prints, qualitative research notebook and embroidered Flat Earther patch. This rebrand intends to convince more people to open their minds to the possibility of a Flat Earth.