Flying High with Bird Box

  • Nefeli Kyriakidi

To bring the tension of Netflix’s biggest hit to life, Tommy’s campaign for apocalyptic thriller Bird Box ramped up the buzz through eerie digital out-of-home executions. Ahead of the Christmas holidays, we wanted to target those desperate to escape the city life with a similar chilling message from the film. Leading with ‘Never lose sight of the way home’, we created various digital out-of-home placements that warned busy commuters as they made their journey home. Delivering three different creatives to eight different placements, we were able to reach a wider audience across the UK in relevant, timely spaces. Did you risk a look?


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