Focaldata

We recently worked with Focaldata to help them better explain and communicate what they do – from presentations to their website. Focaldata enables organisations to better understand and engage their audiences quickly and effectively – using a platform which fuses machine intelligence, data and market research. The visual identity captures the process of the ever-evolving platform – using imagery and ‘the blocks’ to convey a sense of motion and progression. The blocks create clarity in the form of letters, symbols and carriers which mimics the clear guidance that Focaldata provides.