It became obvious to me after interviewing students and going from my past experience, that the main excitement around student life is the new found freedom. The idea you can be your true self, university provides us with the chance to be fully independent. To explore, play and experiment.
In other words university gives us a new opportunity to frame ourselves.
For my campaign I have chosen to highlight individuality by offering students a chance to create their own frames in store. Using a polaroid photobooth, students can photograph themselves infront of bright playful back drops, in which they will be given a chance to personalise the frame of their images.