From Us To You

The idea of this project is about bypassing ‘common sense’ to create new forms of sense. It’s about communicating in ways that are emotive, humorous and persuasive. Persuasive kinds of non sense. “The best products to sell using humour tend to be those that consumers have to think the least about. Products that are relatively inexpensive, and often consumable, can be represented without providing a lot of facts, and that’s where there’s room for humour.” (Humour In Advertising | Experience, 2019, C., V.) So, I was thinking about Virgin Atlantic can create a sense of humour with the idea of God. “God gives dead people are chance coming back to life after death, if you picked Virgin Atlantic.” This started my creativity of engaging material of a range of production processes from sound design, script writing, animation, live action filming and editing. In order to demonstrates my creativity, humour, interests and work ethic. ​ ​ How does The Heaven’s airport (The Wonderland) looks like? ​ What is “Virgin Atlantic one way return to earth service” do for dead people? ​ ​ This story start with a God’s consultant who’s talking on a phone, while he’s supposed to be responsible on providing service for dead people who’s just arrived heaven. The dead people came into the office always with the same confusion annoyed the God’s consultant. The contrast between the God and ordinary people's bizarre conversation and environment look nothing like a paradise we think, just a normal office where people have to work for their boss (God). ​ We know how it looks like at the customer service in God's airport now. So how does it sounds and looks like in each section? The wonderland (Customer service) Departure (Departure) Tunnel back to life (During the flight) Hell (Plane flying inside the storm) Memories (Arrived home) The first heaven's airline music collaborated with Virgin Atlantic/