Fundación Luz by Gonzo

Fundación Luz is a Chilean NGO dedicated to assisting people with visual disabilities. However, the foundation is not very popular. Which means it gets difficult to get the donations needed to continue their work. We developed a campaign that aimed to create awareness and an environment that made donation a fun activity. With Abril Villalba and Alvaro Jacome, we designed a series of unreal inventions that reinforce and satirize society's prejudices about visual disability. Thus, through humor we draw the public's attention, generating awareness, PR, and creating a fun environment for donations. The video case below was edited by me and the voice over... is also me.