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Future butcher

Futcher visual identity is based around the idea of an empty cage.
This empty cage symbolizes the freedom of the animals affected by today’s meat industry. The freedom they will get if people choose our product instead. Our logo depicts this cage, but is also a pictogram that shows straight lines that meet. These meeting lines reflect the methods and proses of which lab grown meat goes through.
The store is based around three factors. These are the traditional, the industrial and the scientific.
We aim towards our product becoming as common and as attractive as traditional meat from traditional farms. Lab grown meat can change the world and improve our society.

Credits

Heidi Olsen

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  • Designer
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Project Tags

  • Future
  • Retail
  • packaging
  • stationery design
  • logo design
  • School project
  • advertising

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