Genc 4/22 logo development and creation

Defining the pain points of the brand, the client agreed the need to improve the brand logo. By analysing the brand’s philosophy and the values we excluded two words which represent the brand: GENERATIONS AND CUSTOMISATION. I have added the numbers to code 4 family generations which inspired the designer to create. It is the designer (generation X), her mother (Boomer II) and her two daughters (millennium and generation Z) To show the confident and classic feeling of the brand I have chosen to use Serif font with modern details, like the line between to represent millennium and gen Z generations.