GENERATING OVER £50,000+ IN SALES DURING A PANDEMIC

  • Marc Hoyle

If you have been following us for a while, you would have probably seen some of the incredible work being done with one of our clients that focuses on Female Gym Clothing. From the very beginning we have been working with them to create a brand identity, graphics, a bespoke e-commerce website, along with my roll which included creating digital marketing campaign, email campaigns, influencers, photoshoots and more. That isn’t the whole story. When they approached us it is was just an idea, they needed us name the business, design the clothing and source the materials to make them. This posed a new and unique challenge for us, that our incredible team excelled at. Our designers and marketing team worked together to research the materials that would work best for physical activity, find suppliers in Europe, China and even the United States - we only wanted the best materials available. Our marketing team went on to carry out comprehensive market research at other UK brands offering activewear to see what could make this brand stand out from what seemed to be a crowded marketplace.  From the moment a customer sees one of our adverts we want them to understand that reliable activewear doesn’t have to break the bank. We relied heavily on user generated content such as images, videos and reviews from our customers to tell our store visitors why they should pick us over another brand. After months of sweat, blood (not really) and tears (maybe some) we where ready to launch. In May 2020 we launched the brand e-commerce store to huge success. Coupled with our marketing plan, we managed to create a shopping destination customers felt confident in spending their money. From May to early July they had an astounding 144,375 people visit the store, generating over £50,000+ in sales on more then 1500+ orders! We wish them the best as they continue their journey.