Bloom & Blossom was born when sisters-in-law Julia and Christina noticed the major lack of natural, stylish skincare products for them and their little ones. So, amidst the beautiful chaos of family life, they rolled their sleeves up and made their own. Now, with the range growing even faster than their families, it was time to achieve their ambitions of becoming a global lifestyle brand.
We wanted Bloom & Blossom to truly feel like real skincare for real families. So we set about capturing every last drop of the unexpected twists, turns and glorious mess of life with kids. It started with the brandmark – ‘Blossom’ inverting to illustrate how little ones turn your world upside down – and it carried on with the way product expresses itself on pack. Blobs, splashes and dashes disrupt the brand mark, acting as a little nod to the playful mischief of kids getting their hands on your make-up bag.
But Bloom & Blossom isn’t just for kids – it’s all about adults connecting with their inner child. So while their best-selling night-time range helps mamas and papas unwind, our illustration and animations helps bring a gentle playfulness to the products.