Coming up with brand & marketing claims? Some days visits to the dentist can be less painful. And then there are others when the magic flows from the start. 'Get Vertical', for Italian mountaineering brand Salewa, happily belonged in the latter category. It was made a lot easier by the fact that as a climber and outdoor athlete I live and breathe the client's world.
Get Vertical was one of several claims I have written for outdoor brands while working for the sports agency zooom productions. Others include b2b and b2c marketing texts for GORE-TEX®, ODLO and Leica.