The duo, Gale H. and Rachel C. have started their haute couture, Gh Luxury Lingerie, since 2017. They are dedicated to combining the Eastern and the Western fashion together. And what makes their design different from other brands is that you don’t see them just as Asian style because they intriguingly apply the oriental textures to western modern silhouettes. But some looks are not exactly western looks. They break down the old, traditional oriental clothing such as cheongsam or royal attires further into specific design elements, so that they can have more flexibility to assemble these fascinating details and make them fashion and modern again. They gently blend and modify the traditional Eastern fashion ideas with Western modern patterns. And thus, it adds subtle, fabulous layers to their oriental designs and the way they layer the sheer fabrics reinforce the vertical lines in delicate, luxury fabrics and flowing lines. It brings us the more novel and original notion of practical wear as a way of bringing both of these views, daily wear and high-end fashion together.
It just makes it unique as it is.
The reason why Gale and Rachel claim their design as oriental style not Asian style is because all their inspirations come from different, rich world culture and history. And this richness in history we share together is exactly where they can get the endless stream of fashion design ideas from.
If you look at the whole collection, it brings you different shades of colours, oriental vibes on these slim and beautiful silhouettes. But if you stare at each fascinating outfit, there are still so many intriguing details in it like intricate lace, beads and embellishment but it still contains the similar cohesive features to the whole collection.
Great design lives in the details. Their design creates their own Gh style that cannot be replicated in any other brand. Finding the balance between practical design and high-end fashion, Gh designers spend more time discovering cultural history and influence of fashion in the 1950s and 1960s and pay less attention to extravagant avant-garde fashion because they know what type of fashion they want to present to their customers.