Giff Gaff

The mobile network's advertising is built around the strategy of 'freedom'. It's a somewhat tired message. We broke the rules by finding a new way to talk about being free, by reminding customers that they are free to leave the network whenever they want. The new direction helped the brand reach Youtube's Top 5 of 2017, and compete with the network giants that outspent them by seven to one.

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    • Technology