Good Boy Dog Walking & Boarding | Logo Design & Brand Identity

Good Boy is a fictitious brand I created for a dog walking, boarding and grooming services business. Afterall, I love dogs and I love designing logos and brand identities so this was a no-brainer to do for my first passion project in a long time! The typography treatment applied to both the logo and across the visual identity as a whole along with the interweaving shapes and lines applied to imagery is designed to communicate the concept of active, happy, waggy-tailed dogs.