Goodprint - UI/UX Design - 2013 to 2015

New UX and UI created for the Goodprint (UK) and Smileprint (Worldwide) websites, based on a vast amount of user data, user research, website analytics and customer feedback. Branding and Visual identity also updated. The project began with initial sketches and wireframes, before full colour designs were created, developed and tested. Various concepts for certain features including the main navigation were developed and split tested.