Green Tea Packaging Design
Green tea is a new tea brand that aims to encourage consumers to make better, more conscious decisions through the use of infographics. The brand is split across three product lines, each one containing different information. Greenwashing, environmental concerns and workers rights are the themes explored. The Green Tea logo is a very simple, organic icon that draws inspiration from the tea leaf shape and also the layout of the plantation fields.
Everything about the packaging was researched in order to create the most sustainable and environmentally friendly packaging possible. This included using recyclable materials, plastic alternatives, toxic free and unbleached tea bags and eco inks. The packaging is also very simple and minimalistic to reduce any waste or unneeded materials.