Groundhog Day was released in March 2016 following an extensive period of marketing and branding planning and implementation. An aesthetic concept was devised and implemented through visual representation (promotional photographs and a music video). The aesthetic was tied into the vaudeville style of the song. Social media marketing and press pieces acquired resulted in a very successful single campaign, with the song itself charting on the iTunes Download Chart, and the video having over 6,400 views to date.