GSK | Creating an identity for a business in transition.

World-class pharmaceutical company GSK’s bold vision is to create two independent and leading global companies: a new GSK biopharma company, and a new consumer healthcare company. The ‘new GSK’ will be a leader in vaccines and speciality medicines – committed to innovation and R&D, and dedicated to disease prevention and treatment. We created the campaign identity to launch their ambitious journey. We needed to engage sceptical investors with a high-performance focus, while exciting GSK’s 110,000 employees with a confidently re-energised brand.