GYMSHARK x BUMBLE

Working closely with the GYMSHARK teams, we curated a brand moment that identifies with Bumble and Gymshark communities, and created a bold and impactful aesthetic which combines both brand identities. The idea was to bring the dating and fitness community together in a way that feels authentic and genuine, with an added emphasis to health and wellbeing. OMINTO STUDIO designed, produced and installed a series of games and workout held by Gymshark athletes as well as a Shake & Date shop for speed dating sessions while enjoying smoothies provided by JOE & THE JUICE, Ice Cream from Pan-n-Ice Ltd across 3 evenings at the recently opened Regent St store.