Han-Chiga

People often come to us for a label or a logo design, but we know that sometimes what they need is more than that. A logo is just one component of brand identity; everything created for a brand should fit a higher purpose. For Han-Chiga, the saffron tea company, we undertook a brand strategy session to align their vision, goals, and values and then made a visual identity that represented their story and main ingredient; the Saffron flower. Without gaining clarity on their account, we couldn't have created design work that reflected their values or told their story. Read more about the creative process behind building a brand with strategy here: https://www.alexandralunn.com/research/brand-strategy-whats-behind-it