Honey Copter

Working with Hitachi for their Social Innovations Hub, I was to research articles and technologies they were directly involved with, then create a visual that would effectively communicate that information, and finally, execute the idea. This idea, in particular, stemmed from the RFID chips Hitachi uses to monitor beehive behaviour in order to one day save them from extinction. Working with TOAD London, we created an educational web-based game to raise awareness of Hitachi's pioneering technologies, which are giving an insight into why bees are disappearing in massive numbers across the globe. In this project, my role was a creative, designer, illustrator and animator.