Hopscotch: Tech Range

  • Frankie Albion

A brand aimed at young adult females. I researched trends for SS20 and came up with a colour palette and packaging design.

Inspired by this moodboard, I selected some pantones I thought would work well. These pastel colours are suitable for a broad age range and they look great all together.

We send the pantones to the factory and rolled them out over some products...
For the packaging, I really wanted something stand out in design, as there was no pattern.

I came up with boxes which were built in 3 parts: Two outer white matt printed cases with a colourful box insert in a high gloss finish.

In this way, the box would essentially slide open.

An example of one box below...