How to Use Pinterest for Business: 8 Strategies You Need to Know

What is Pinterest marketing?

How to use Pinterest for business: 8 tips and tricks

Create a Pinterest marketing strategy

1. Define your target audience: Identify who your ideal audience is and what their interests are. Pinterest is used mostly by women, so if your target audience is mainly women, it can be a valuable platform to reach them.
2. Create boards: Create boards that are relevant to your business and your target audience. Organize your boards based on different themes that will appeal to your audience.
3. Pin consistently: Consistency is key to keeping your audience engaged. Create a schedule for pinning and stick to it.
4. Optimize your pins: Use high-quality images and optimize your pins with descriptions, hashtags, and keywords to make them more discoverable.
5. Engage with your audience: Respond to comments and messages, follow other users, and engage with their content.
6. Analyze your results: Use Pinterest Analytics to track your performance and adjust your strategy as needed.
7. Consider Promoted Pins: Promoted Pins are Pinterest's advertising option, which can help you reach a larger audience and drive more traffic to your website. Consider using Promoted Pins as part of your Pinterest marketing strategy.

Pin engaging, captivating content

1. High-quality images: Use high-quality images that are visually appealing and clear. Images with bright colors and good lighting tend to perform well on Pinterest.
2. Vertical pins: Vertical pins with a 2:3 aspect ratio tend to perform better on Pinterest than horizontal pins. This is because they take up more space in the feed and are easier to see.
3. Clear and concise descriptions: Write clear and concise descriptions that accurately describe the content of your pin. Use relevant keywords to improve discoverability.
4. Consistent branding: Use consistent branding across all your pins and boards to create a cohesive look and feel for your Pinterest account.
5. Use Rich Pins: Rich Pins provide additional information on your pins, such as pricing and availability for products, or ingredients and cooking time for recipes. They can help increase engagement and drive traffic to your website.
6. Pin a mix of content: Pin a mix of your own content and content from others in your industry or niche. This can help you build a following and establish yourself as an authority in your area of expertise.
7. Use boards: Use boards to organize your pins and make it easy for users to find the content they are interested in. Consider creating boards around specific topics or themes related to your business.
8. Pin regularly: Pin regularly to keep your account active and engage your followers. Aim to pin at least a few times per week, if not daily.
9. Engage with your audience: Engage with your audience by responding to comments, asking questions, and sharing other users' content. This can help you build relationships and increase engagement on your account.
10. Analyze your performance: Use Pinterest analytics to track the performance of your pins and boards. This can help you identify which content is resonating with your audience and make data-driven decisions about your Pinterest marketing strategy.

Try different Pin formats

1. Standard Pins: These are the most common type of Pins on Pinterest. They feature an image, a title, and a brief description.
2. Video Pins: Video Pins are a great way to showcase your products or services in action. They can be up to 60 seconds long and autoplay in the feed.
3. Carousel Pins: Carousel Pins allow you to feature up to 5 images in a single Pin. They are great for telling a story or showcasing different product features.
4. Story Pins: Story Pins are a relatively new format that allows businesses to create immersive, full-screen experiences on Pinterest. They can include a mix of images, videos, text, and links.
5. Product Pins: Product Pins are a special type of Pin that includes extra information about your products, such as pricing, availability, and where to buy. They are great for driving traffic to your website or online store.

Carefully plan your boards

1. Align with your brand: Your Pinterest boards should align with your brand and showcase what your business is all about. Consider your brand's personality and values when planning your boards.
2. Categorize your boards: Organize your boards into categories that make sense for your business. For example, if you're a fashion brand, you could have boards for different types of clothing, accessories, and outfit inspiration.
3. Use keywords: Use relevant keywords in your board titles and descriptions to help users find your content when searching on Pinterest.
4. Mix it up: Don't be afraid to mix up your board content to keep it fresh and engaging. You can create boards for different seasons, events, or trends.
5. Consider your audience: Think about your target audience when planning your boards. What are their interests, needs, and pain points? Create boards that address these topics and provide value to your audience.
6. Showcase your products: Create boards that showcase your products in a visually appealing way. You could create boards for product collections or styling ideas.
7. Collaborate: Consider collaborating with other businesses or influencers in your industry to create group boards. This can help you reach a wider audience and provide valuable content for your followers.

Optimize your Pins for SEO

1. Use relevant keywords: Use keywords in your Pin titles, descriptions, and boards that describe what your content is about. This will help Pinterest understand what your content is about and show it to users who are searching for that particular topic or keyword.
2. Write a compelling description: Make sure your Pin description is clear, concise, and includes your relevant keywords. Keep in mind that Pinterest will only show the first few lines of your description, so make those count.
3. Add hashtags: Use relevant hashtags in your Pin description to help your content get discovered by users who are searching for specific topics or themes.
4. Use high-quality images: Pinterest is a visual platform, so it’s important to use high-quality images that are clear, engaging, and visually appealing. Make sure your images are well-lit and properly cropped to fit Pinterest’s recommended image size.
5. Use Rich Pins: Rich Pins provide more context about your content and include additional information such as product details, recipe ingredients, or article titles. Rich Pins can help improve your SEO and increase engagement on your Pins.
6. Link to your website: Make sure you include a link to your website or blog in your Pin description. This will help drive traffic to your website and increase your online presence.

Try out different Pinterest ads

1. Promoted Pins: These are regular Pins that you pay to boost and appear in more places across Pinterest. They look like standard Pins but include a "Promoted" label.
2. Promoted Video Pins: These Pins are just like Promoted Pins, but they feature video content.
3. Promoted Carousels: This ad format allows you to showcase multiple images and ideas in one Pin. Users can swipe through the images and click on the one that interests them the most.
4. Promoted App Pins: If you have a mobile app, you can use Promoted App Pins to drive app installs and engagement.
5. Promoted Shopping Pins: If you sell products on your website, Promoted Shopping Pins allow you to showcase your products with a shopping tag. Users can click on the tag to see more information and make a purchase.

Promote your Pinterest profile

1. Add a Pinterest Follow button to your website: Adding a follow button to your website can make it easy for your website visitors to follow you on Pinterest.
2. Promote your Pinterest profile on other social media channels: Share your Pinterest profile on other social media channels like Facebook, Twitter, and Instagram.
3. Collaborate with other Pinterest users: Collaborating with other Pinterest users can help you reach new audiences and grow your following.
4. Participate in group boards: Joining group boards in your niche can help you increase your visibility and reach new audiences.
5. Run Pinterest contests: Running a Pinterest contest can help you generate buzz around your brand and attract more followers.
6. Promote your Pinterest profile in your email signature: Add a link to your Pinterest profile in your email signature to promote it to your contacts.
7. Use Pinterest advertising: Pinterest advertising can help you promote your Pins and reach new audiences. You can use Promoted Pins to increase visibility and attract more followers.

How to use Pinterest for business

1. Create a business account: If you already have a personal Pinterest account, you can easily convert it into a business account. If you're starting from scratch, simply create a new account and select the "business" option.
2. Complete your profile: Make sure your profile has a professional photo and bio, and that it includes a link to your website.
3. Create boards: Create boards that are relevant to your business and your target audience. Make sure to use descriptive titles and add pins to each board.
4. Pin regularly: Pin new content to your boards regularly to keep your profile active and engage your audience.
5. Optimize your content: Optimize your pins and boards with keywords, descriptions, and hashtags to make them more discoverable.
6. Engage with your audience: Engage with your audience by responding to comments and messages, and by following other users and boards that are relevant to your business.
7. Promote your content: Consider promoting your content through Pinterest ads or by collaborating with influencers in your industry.
8. Track your results: Use Pinterest analytics to track your results and identify which pins and boards are driving the most engagement and traffic to your website. Use this data to refine your strategy and optimize your content.

How to set up a Pinterest business account

1. Sign up: Go to the Pinterest Business homepage (www.business.pinterest.com) and click on the "Join as a business" button.
2. Fill in your details: Fill in the necessary details such as your email, password, business name, and website.
3. Choose your business type: Select the category that best represents your business from the dropdown menu.
4. Describe your business: Add a short description of your business and click on the "Create account" button.
5. Verify your website: You can verify your website by either adding an HTML tag to your website's header or uploading an HTML file to your website's root directory.
6. Create your profile: Add a profile photo and cover image that represents your business. Fill in your business information such as your location, contact details, and a brief bio.
7. Set up your boards: Create boards that align with your business's interests and add relevant pins.
8. Start pinning: Start pinning images and videos that align with your business's interests and brand.
9. Promote your pins: You can promote your pins by setting up paid advertising campaigns that target your ideal audience.