HyperX winter Ad 2022
As the director of photography for the HyperX commercial, I aimed to make this year's ad cinematic. My inspiration was drawn from the works of Steven Spielberg from the 80s, with a keen focus on capturing the essence of the era's visual storytelling. However, I also wanted to showcase the modernity of HyperX's products by integrating the RGB lighting feature into the ad. The end result was a commercial that blended classic cinematic techniques with modern technology, effectively showcasing the brand's commitment to innovation and quality. The combination of cinematic storytelling, diverse puppets, and modern technology helped to make this year's HyperX commercial a resounding success. Thanks A+C for bringing me on another year.
