Delve into how modern society is built on trivialities - we are producing a mass man who is fuelled by mass production, mass values and beliefs. Focusing on 9 to 5 culture and how one is lead to believe that economic growth = happiness and success. When in reality we all aim for more and more and are never truly satisfied. Featuring Rihards at Bro Models, styling by Elizabeth Jane Ruben, hair Ieva Araja