I Connect, We Connect -World MS Day

We were approached by the MSIF to create a visual language for their World MS Day campaign. Connections was the theme that ran through the campaign with the aim to challenge the social barriers that can leave people with MS feeling lonely and socially isolated. We created a warm visual language with relatable character designs that thread through the campaign’s graphics and animation. The I Connect, We Connect, campaign video features five stories on Multiple Sclerosis, loneliness, and connection from people with MS across the world.