The recent rises of higher education costs in the UK is beginning to cause students to behave like customers. A market and performance driven culture has resulted in the conflation of education and business practice, altering the behaviour of both the student and the institution. Machine and algorithmic automation is used as a lens with which to investigate those effects in design education, by prototyping an “ultra-efficient” model of student participation. At its core, the body of research offers a set of tools with which a student may use to automate their own assessment submission. This suggests that design projects can essentially be “performed” to fulfil marking criteria.